If you are making any of these mistakes, don’t worry. It’s never too late to correct your social marketing and make it better.
Not Engaging with Your Followers
When your followers make a comment on something, share or ask a question, don’t wait too long to respond. If you have someone monitoring your social media, have them inform you of ongoing conversations and potential areas of engagement.
Not Filling Out Your Profile Completely
Incomplete profiles make your business look either sloppy, or fake. If you want to be taken seriously, fill out a complete profile with a good profile picture, your company logo/banner and information so that you can be contacted outside of the network.
Not Focusing on Follower Quality
Some people make the mistake of focusing on the quantity of followers rather than the quality. You want to concern yourself with finding followers who are potential customers.
Not Posting Regular, Relevant Updates
If you aren’t active posting things that resonate with your audience, then you’re not going to get any traction. If you plan to be successful with social media marketing it takes perseverance and patience, not one-hit wonders.
Not Choosing Your Channels Wisely
You don’t need to be on every single social network. Be on the channels that your audience love and that will work out fine.
Not Automating Some Actions
There are a lot of things, such as scheduled updates, that you can automate on social media. Be sure to use scheduling when possible as long as it doesn’t make you look robotic.
Not Interacting Personally
Every chance you get, it’s important to make spur-of-the-moment updates that are relevant to your business and your goals. This will make you look more real in the eyes of your followers.
Not Personalizing Messages for the Channel
Sending out a mass message, using software, to all of your social media networks that you’ve connected with, is a big mistake. Most of the time, you’ll have leads who are on more than one account. If you do this they’ll quickly feel bored or worse, spammed.
Using social media to market your business is a proven technique to get more customers, make more sales, and increase your bottom line, but only if you avoid these mistakes. Take one at a time and make the improvements needed to get on the right track so that you make your social media marketing profitable for your business.