FAQS // LEARN MORE ABOUT PROFESSIONSSEO PUBLIC RELATIONS SERVICES

1. What is Digital Public Relations?

Digital PR is much like regular PR, with an emphasis on building links to your content.

Essentially, it’s a tactic used to gain more online recognition. It involves building relationships with content creators and journalists, as well as building citations and backlinks.

Those backlinks will not only help you build buzz about your brand, but give you an extra boost int he search rankings.

2. What Does a Digital PR Strategy Look Like?

Our Digital PR campaigns start with a complete look at your target market and where they spend the most time online.

Then, we’ll go to work to help your brand integrate into those communities so that you can get mentioned, become a thought leader, and generate links that result in more visits to your website.

Using a variety of channels such as Facebook, Twitter, LinkedIn, online forums and blog comment sections, we’ll target influential bloggers, editors, referral partners, key social media accounts, and more to get them writing and mentioning your business.

Additionally, we’ll do a deep dive into the strategies your competitors are using to find ways those strategies can also work for you.

3. How is Digital PR different than traditional PR?

Though similar, digital PR differs from traditional PR in a few important ways.

The most noticeable is that traditional PR typically involved outreach to more traditional publications, such as magazines, newspapers, radio, and television.

Digital PR, on the other hand, puts an emphasis on influencer and blogger outreach. It also utilizes tactics such as SEO and link building to gain more exposure online.

4. How do you measure the success of Digital PR?

Like most digital campaigns, determining how successful your digital PR campaign is relies heavily on tracking the right metrics. Much of it will also come down to monitoring the referral traffic your site is getting from each digital placement.

You’ll want to keep an eye on social shares, monitor performance using social tools, look at your backlink authority and where your backlinks are coming from using a tool like BuzzSumo, and look for upswings in branded traffic searches.

It’s harder than ever to plan, execute, and refine an SEO strategy that gets results. The days where blogging and the occasional ad campaign could land you on the front page of the Google search results are over.