SOCIAL MEDIA MARKETING AND SOCIAL MEDIA MANAGEMENT

TOP SOCIAL MEDIA

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Social Media Management Services That Deliver

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EXPERT AND EXPERIENCED STAFF.

OVER 90 FULL-TIME EXPERT EMPLOYEES…

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The team at Ignite has become an extension of my own team. They’ve been consistently delivering results and exceeded my expectations.

Jonathan Cohen

VP of Digital Marketing & E-commerce Lancer Skincare

OUR CLIENT’S LOVE US. LISTEN TO WHAT THIS BEAUTY CLIENT HAS TO SAY.

“Our company has received over 70 PR placements [and] more than 1000% ROAS on average on Google and 500% on Facebook.”

Why Select Us Over Other Social Media Marketing Management Companies

  • No long term contracts, we earn our keep each month
  • We teach social media marketing at UC San Diego (we will teach you)
  • Household names such as Tony Robbins, Wedding Wire, Mission Federal Credit Union & Lancer Skincare grade our client list.
  • Consistently named a top social media company in the United States on all top industry lists
  • We integrate social media with PPC, CRO, SEO content marketing and public relations
  • Featured on Forbes, the Huffington Post, Search Engine Land, Entrepreneur, Inc.
  • Expert and experienced staff. Over 55-full time expert employees. Our Head of Social Media Marketing is one of the top influencers in the industry.
  • We are international social media experts with full translation and international PPC capabilities

EARNED MEDIA // Social Media Management Services

Interactive Campaigns

Social Media Management

Social Media Advertising

Infographics

Digital PR

So Much More..

Interactive Campaigns
Interactive campaigns typically include contests, quizzes, and chats. We might initiate a photo contest that calls on people in your target market to share a creative picture of your product.  Along those lines, we might also run a video contest that highlights your product or service.
Quizzes are another great way to build engagement. We’ll set up quizzes that will appeal to people in your target market and give each one of them a clickbait title that brings visitors flocking to your website.
Finally, we’ll also help you set up Twitter chats. We’ll work with you to establish a date, time, and hashtag for your chat so that it has maximum impact.

 

Social Media Management
There are two parts to social media management. First, we’ll determine which social media channels are suited to your brand. Then, we’ll help you use various social media sites to manage your brand online.
It’s important to note that not all social media sites are created equal. Some of them are more pertinent to specific business models than others.
For example, if your company is in the B2B space, you’ll want to promote your brand on LinkedIn. On the other hand, if your company is in the fashion industry, you’ll likely find more success on image-focused social media sites like Pinterest and Instagram.
Once we’ve established which social media channels are suited to your company, we’ll help you use social media to boost your brand online.
We’ll work with you to set goals about social media updates. We’ll offer pointers about the type of content you should include in your updates and how often you should post to social media.
Next, we’ll go over your social media analytics to determine which types of updates resonate well with people in your target market. You can use that information to focus your social media marketing efforts for the best results.
Finally, we’ll also show you how to use social media to generate leads and bring people to your website.

 

Social Media Advertising
Many sites allow you to direct your advertising efforts to people based on demographics and interests. That means you can get the best bang for your buck by showing your ads only to social media users who are likely to be a part of your target market.
In some cases, you might want to optimize your ad for maximum clicks and pay per click. For other campaigns, you might prefer to pay per impression.
Our social media experts will work with you to determine the social media advertising strategy that will give you the best return on investment. We’ll make sure that your ad runs on the right social media channels and that it’s targeted to just the right audience.

 

Infographics
You can think of infographics as an executive summary in graphical format. They give people facts and stats about a particular subject using a tower-shaped image that only takes a couple of minutes to read.
The biggest selling point for infographics, though, is that they make information easy to digest with the use of images. Infographics are typically packed with graphs, charts, and stats. Sometimes, cartoon characters are included to break up the monotony.
In a nutshell, infographics make learning fun.
Beyond that, though, infographics have the potential to go viral. That’s very good news if you’re the author of an infographic and it’s branded with your company name and a website URL at the bottom.
Our team of graphic design experts will set up an infographic that’s relevant to your niche. We’ll also distribute it to various social media channels and share it with key influencers who are likely to share it with their followers as well.

 

Digital PR
Digital PR is just like “normal” PR but with an emphasis on link-building. The idea is to generate buzz about your business by building a healthy backlink profile.
As an added bonus, backlinks also boost your rank in the search engine results pages (SERPs). That gives you greater exposure when people search for keywords related to your niche.
We’ll begin your Digital PR campaign by determining where people in your target market are spending their time online. Then, we’ll help you become a part of those communities so that you can get mentioned, become a thought leader, and generate links that result in more visits to your website.
Our campaign will also target editors, influential bloggers, referral partners, and key social media accounts to get them writing about your business. We’ll use a variety of channels, including Twitter, LinkedIn, forums, and comment sections on blogs to build awareness about your brand online.
We’ll also find out which Digital PR strategies work for your competitors and imitate them.

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FAQS // LEARN MORE ABOUT PROFESSIONSSEO SOCIAL MEDIA SERVICES

1. What Is an Analytics Review?
Google Analytics is an invaluable tool that digital marketers use to evaluate the performance of their websites. It tracks important information about website visits, including how many people are visiting the site, where they’re coming from, and their demographics. It is also very valuable for conversion rate optimization services.
In our initial conversion rate optimization analysis, our team will go through your GA reports to determine where your website needs improvement. Then, we’ll recommend a course of action that will maximize your online impact.
We’ll start by looking at your Audience report to learn about the demographics, interests, and behavior patterns of your most frequent visitors. That will give you insight into the type of people who take an interest in your brand.
Next, we’ll look at the Behavior report to see which pages on your site are the most popular. You’ll use that information to build on what works by continuing to produce the kind of content that transforms curious visitors into paying customers.
We’ll also set up goals with the Conversions section of Google Analytics. Then, we’ll split test different landing pages and calls to action to improve your conversion rate.
Once goals are set up, our conversion rate optimization service experts will make sure that all of your landing pages and funnels are converting on all devices.
Finally, we’ll also review your exit pages and the pages with the highest bounce rate. We’ll let you know which strategies aren’t working so that you can leave them behind in favor of more successful options.
2. What Is a Desktop Conversion Rate Optimization Audit?

Although it’s the Mobile Era, there are still plenty of people who visit websites with a desktop or laptop computer. That’s why you need to ensure that your site is optimized for desktop traffic. The Ignite team will do a full conversion rate optimization review of your desktop website.
  • Reviewing your desktop website entails:
  • Making recommendations on your images, text and calls to action.
  • Review the Google Analytics in-page analytics report and reorganizing pages.
  • Recommending conversion rate tests.
  • Making recommendations on designs.
  • Creating urgency in your landing pages and using advanced strategies such as timers.
  • And more…
3. What Is a Mobile Conversion Rate Optimization Audit?
At this point in the Information Age, you’ll lose market share if you don’t optimize your website for a mobile audience. That is why the Ignite Visibility mobile conversion rate optimization service is highly in-demand.
Worldwide, more than half of all Google searches happen on a mobile device. Also, there are more mobile users than desktop users.
You simply can’t afford to ignore customers who might visit your site with a smartphone or tablet.
Also, as is the case with desktop, your mobile rank will suffer if your site is slow or user-hostile. That will further limit your reach.
We’ll go over your mobile reports from Google Analytics to ensure that you aren’t losing customers to poor design, messaging or a sluggish site.
We’ll also use Google tools to ensure that your site is user-friendly and passes the requisite speed tests. If it fails in either case, we’ll provide you with a step-by-step course of action that will help you reach mobile users.
Our full mobile conversion rate optimization service results in a 20 page analysis of your site, that will increase your conversion rates.
4. What Is a Funnel and Checkout Process Review?
The whole point of your digital marketing effort is to bring people into the sales funnel and then gently lead them all the way through it. We help with that as well.
For starters, we’ll look at how you’re reaching people in your target market. We’ll recommend options that will not only boost brand awareness, but also give you the best bang for your buck with a healthy return on investment.
Once people arrive at your site, we’ll pore over the analytics to determine which landing pages are most successful at converting them into paying customers. We’ll also spot trends so that you can focus solely on strategies that are most successful.
We don’t stop there, though. We’ll also provide you with a thorough analysis of your checkout process and offer actionable insights to limit shopping cart abandonment.
Most importantly, we’ll provide all of this information after analyzing your site from both a desktop and a mobile perspective. That way, you can be sure that your site is optimized for visitors on any device.
Funnel analysis is a very important conversion rate optimization service.
Recently, during a funnel review we found a client was getting zero conversions from Samsung Galaxy S6. After reviewing the funnel analytic metrics for this device, and reviewing the website, we found a clear issue on the website. Once resolved, the client immediately started making over $50,000 more a month.
5. What Is Ongoing Conversion Support?
One of the biggest mistakes that people make in digital marketing is that they think they’ve finally “arrived” with just the right sales strategy and don’t need to put any more effort into it. The reality is that even the best marketing campaign requires constant oversight and analysis. This is also true with conversion rate optimization services.
That’s why we provide monthly audits of your conversion metrics. We’ll show you what’s working and provide recommendations that will help you increase sales.
Also, our team of in-house digital strategists is constantly keeping up with the latest trends in online marketing. We’ll use our knowledge to put the latest bells and whistles on your site so that you’ll stay ahead of the competition.
We also know that it’s best to never “settle.” That’s why we’ll offer split-testing alternatives in an effort to uncover strategies that give you an even higher conversion rate.
Finally, we’ll always look for ways to tweak your site with call to action options, different layouts, alternative color schemes, and any other subtle changes that will ultimately increase your income.
6. What Is Split Testing?
In marketing, it’s never a good idea to make assumptions. It’s always best to test alternatives so that you can determine which option works best.
Thanks to the wonders of modern technology, it’s easy to perform split testing (sometimes called “A/B testing”) on websites. Web developers simply write code that shows half of the site’s visitors one marketing strategy while showing the other half an alternative strategy.
Then, digital marketers use analytics tools (such as Google Analytics) to determine which strategy brings in the highest conversion rate. Obviously, the strategy that wins becomes the “go to” option.
We’ll help you with split testing by evaluating alternatives to everything that might impact your conversion rate, including:
  • Landing page design
  • Call to action text
  • Call to action placement
  • Call to action color
  • Copywriting
  • Timers, images, messaging and more
And once we’re done, we’re not done! We’ll constantly run split tests in an effort to find just the right mix of design and text that maximizes your sales.
7. What Is a Landing Page and Site Review?
An important part of CRO is to make sure that your site is designed so that it appeals to people in your target market. We help with that as well.
First, we’ll look at your individual landing pages. We’ll make sure that they each answer the question that the customer is certainly asking: “What’s in it for me?”
Next, we’ll go over landing page design. We’ll offer tips on everything from color schemes to font sizes so that you can maximize conversions.
In addition to that, we’ll check the rest of the pages on your site. We’ll make sure that visitors who decide to browse before they buy appreciate its user-friendly design.
We also understand the importance of brand management. That’s why we’ll recommend a site design and layout that properly reflects your brand and leaves visitors with a positive impression.
Finally, we’ll develop visitor models based on brand personas. Then, we’ll use those models to produce website aesthetics that are in line with your overall marketing strategy.

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