With a galore of highly intuitive mobile apps available on Google Play, it becomes difficult to optimise your app and fetch a steady number of downloads. To make your app successful, it is essential to research well and come up with a unique strategy for presenting your app as more performing and better than the rest.

Adhering this fact, here are some of the most productive optimisation tips for boosting visibility of your app on Google Play.

Research and Place Targeted Keywords in the Description and Name
Keyword research has always been an important part of a process which, includes any optimisation strategy meant for a search algorithm. Try to use the set of keywords which, are relevant to the app. Moreover, try to pick a set of keywords which, enjoy the highest Traffic Scores and support the changes to gain a high rank as well.

Boost the Visual Appeal of app
While considering the concept of App Store Marketing, using imagery that serves the interest of browsers is a key strategy to work on. You will have to choose the screenshots which, accurately convey the main features of your app. This, in turn, will offer a good reason to users for downloading your app.

Track Your Progress
It is important to check the ranking of your app for the targeted keywords by using different performance measurement metrics. The different types of measurement metrics help in offering clear insight about effectiveness of the optimisation strategies thereby, allowing users to know their market standing.

Build an Attractive App and Get Good ratings
Build an app which, provides great value to your investment and your app will get optimistic reviews. Getting favourable feedback from users will help in improving the ranking of your app at search result pages of Google Play thereby, helping to drive consumers for making the final decision.

Release Promo Videos
Before buying an app, consumers mostly prefer to see how an app functions. Marketing at Google Play over the Apple Store comes with a huge benefit of including a YouTube clip of the app in action. This serves as a brilliant opportunity for showing customers what the product is, how it works and how it serves as a unique choice and most importantly the reason which, drives people to download it.

A well-built app directs impacts the various performance metrics related to the product. This certainly includes the download growth, number of downloads, installs, number of ratings and usage frequency as well. These facts and figures help in understanding how well the mobile app is performing and whether it requires any type of improvement or not while, optimising it on Google Play.